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More State of B2B Lead Gen thoughts
A quick Monday morning nugget for you: the good folks over at the Sales Lead Management Association have a blog post up about our recent State of B2B Lead Generation report with some commentary of...
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The keys to successful lead nurturing
You probably know by now that lead nurturing is an important piece of the puzzle when it comes to closing leads. Savvy marketers and sales professionals have really begun to grasp the concept that not...
View ArticleWatch our Webinar: Art & Science of Lead Gen
Last Tuesday we co-hosted a webinar with LeadsCouncil on our recent whitepaper, the Art and Science of Successful Online Lead Generation. Nearly 100 attendees learned simple and actionable lessons from...
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Thoughts from Demandcon Boston
Earlier this week, Anne Kelly, our VP of Sales (who you’ll be hearing more from on this blog in the coming months) and I attended Demandcon in Boston. It was our first time at this conference and we...
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Using content as part of your sales “tool belt”
Experienced B2B sales professionals know that lead generation is a numbers game. While it would be great if every lead was responsive and willing to have a conversation about your product or service,...
View ArticleWhat’s the State of B2B Lead Generation?
If you’re wondering the answer to that question, we have good news for you. We’re curious too. If you recall from last summer, we publisher our first ever State of B2B Lead Generation. See the full...
View ArticleYour input needed!
Are you in B2B? As we mentioned a few weeks ago, we’re kicking off our 2013 update to The State of B2B Lead Generation and we want to know your thoughts! Take the survey now! Lead generation is an...
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Introducing the State of B2B Lead Generation 2013
We’re thrilled to release our new report on the State of B2B Lead Generation for 2013. The report – as we did in 2012 – dives into the complex and evolving world of online lead generation with a...
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State of B2B Takeaway #2: Technology Usage Improves Perception of Lead Quality
To continue our analysis into the key takeaways from our recent State of B2B Lead Generation report for 2013, we wanted to dive deeper into the role of technology and how it impacts B2B marketers. If...
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State of B2B Takeaway #3: Speed of Lead Follow-up Isn’t So Important
Did the title of this post make you pause and think? I hope so – because it runs counter to what we’re normally told to believe. In the world of lead generation, we’ve always taught the need for speed...
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